Restaurant Design + Branding + Social Media

Murphy’s new york

On June 6, 2022, Murphy's NYC burst onto the culinary scene in lower Manhattan with an audacious mission: to introduce the neighborhood to the tantalizing world of high-quality Jamaican-style patties.

We were privileged to be commissioned with the transformation of an existing small neighborhood coffee shop into a lively and contemporary Caribbean to-go restaurant. Through our design and construction efforts, we breathed life into the space, adorning it with a colorful and inviting atmosphere that mirrors the rich, diverse flavors of Jamaica.

Our creative journey didn't stop at the physical makeover; it extended to the digital realm as well. We undertook the exciting rebranding of Murphy's NYC, ushering in a fresh logo design,website and a vibrant color palette that resonated with the vibrant spirit of the Caribbean.

Additionally, we took the brand's presence to the thriving platform of Instagram, launching a strategic campaign that propelled their follower count from a modest 3,000 to an impressive 20,000 followers. This multifaceted approach has not only made Murphy's NYC a culinary gem in lower Manhattan but has also solidified its place in the digital sphere, ensuring it remains in the hearts and feeds of food enthusiasts everywhere.